Does Demonstrated Interest Really Matter?

Yes, demonstrated interest matters to some colleges, but it depends on the institution. As explained in this blog post, colleges track their yield rate, which is the percentage of students who choose to enroll after being accepted. Given that students apply to an average of 6.65 schools, many colleges consider demonstrated interest as part of their admissions decision.

There are several effective ways to show demonstrated interest:

1. Campus Visits:  

Visiting a campus when students are present is ideal for experiencing the school’s "vibe" and assessing its fit. Most colleges post their academic calendar online, so you can plan a visit accordingly. If you’re genuinely interested, book a tour and, if possible, speak with admissions officers. This tip from M.C. Short, a former Stanford admissions officer, can help make an impression: take note of plaques, statues, and campus history—learning these details can add depth to essays or interviews. Make sure you sign up with the email you will be using for your college application.

2. Online Tours and Webinars:  

If travel isn’t possible, most colleges offer virtual tours and webinars. Register for these sessions using the email associated with your Common App or UC Application. Webinars provide a great way to learn about the school and its values, so attend as many as possible.

3. High School Visits and College Fairs:  

When colleges visit high schools or host college fairs, this is a convenient way to connect with admissions representatives. Often, these presenters are the ones reviewing applications. Prepare thoughtful questions that demonstrate your curiosity about the school—avoid questions that are easily answered on the website. For college fairs, sign up for newsletters at the tables of schools that interest you and engage with their representatives.

4. Engage with Emails:  

Colleges can track whether you open their emails, click links, and revisit pages on their website. Also, they can see how often you have viewed their website. Always accept website cookies, which helps them track your activity.

5. Follow The College's Social Media Accounts:  

Follow colleges on social media for updates and insights. If your accounts are public, ensure they portray you positively. While most admissions officers don’t review applicants' social media, it’s wise to keep profiles professional just in case they do. Comment and like posts that interest you.

6. Contact Your Admissions Officer:  

Most colleges have an admissions officer assigned to each region, and the information can be found on their website. Reach out to them with specific, insightful questions that show genuine interest. Examples include:

- "How accessible are professors for mentorship outside of class?"

- "What opportunities does the college offer for undergraduate research in my field?"

- "How has the college adapted its programs in response to recent trends in education, such as AI?"

7. Apply Early Decision (ED):  

Applying ED signals strong commitment since it’s a binding application. Many colleges offer two ED rounds, with deadlines typically around November 1 (ED I) and January 5 (ED II). Some colleges may invite applicants to switch to ED from an Early Action or Regular Admissions pool, showing that they value commitment.

8. Research and Write a Thoughtful "Why Us?" Essay:  

Many colleges require a supplemental essay asking why you want to attend their school. This is your opportunity to showcase your interest by researching professors who inspire you, courses that excite you, and campus organizations you’d love to join.

Not all colleges consider demonstrated interest. Most selective colleges don’t use it as a factor. The Common Data Set (CDS). “The Common Data Set (CDS) initiative is a collaborative effort among data providers in the higher education community and publishers as represented by the College Board, Peterson’s, and U.S. News & World Report. The combined goal of this collaboration is to improve the quality and accuracy of information provided to all involved in a student’s transition into higher education, as well as to reduce the reporting burden on data providers.”

The CDS is a reliable resource compiled by major education providers to standardize data across colleges. The easiest way to find this information is to search online for “[School Name] Common Data Set [Current Year]” to access the latest version. There are lists online of which colleges consider demonstrated interest, but honestly, the colleges change their admissions approach every year, so for the most accurate information, go to the CDS. It includes a section labeled "Level of applicant’s interest," where colleges specify how important demonstrated interest is in their admissions process. You want to look for the “Level of applicant’s interest” in the CDS. The college will indicate an X in 1 of 4 columns (Very Important, Important, Considered, Not Considered).

As an independent college counselor in Fairfield County, CT, I help students navigate the admissions process with personalized support. With in-depth knowledge of college research, I can craft a balanced list of schools that aligns with each student’s academic strengths and desired college experience. I offer guidance in selecting coursework, writing compelling essays, and creating a well-rounded application that highlights their unique strengths. With my tailored advice, I help students stand out in a competitive admissions landscape and make informed decisions about their educational future.

Contact me to schedule a call and explore how we can make your college aspirations a reality.