10 Things I Learned at the Independent Educational Consultants Association (IECA) Annual Conference

I recently attended the Independent Educational Consultants Association (IECA) Annual Conference, held the first week in May under the powerful theme Breaking Barriers, Empowering Change—and it delivered just that. From thought-provoking keynotes by Jeff Selingo (author of Who Gets In and Why: A Year Inside College Admissions), Zach Rausch (chief researcher and contributor on Jonathan Haidt’s The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness, and Amy Blankson (The Future of Happiness: 5 Modern Strategies for Balancing Productivity and Well‑Being in the Digital Era) to candid conversations with fellow consultants, the experience was both grounding and energizing. Whether it was addressing the mental health crisis among teens, rethinking college admissions, or finding joy amid stress, the conference offered insights I’m still processing. Here are 10 takeaways that left a lasting impression—and might spark ideas for how we support the next generation.

1. Waitlists Are Moving—Check Your Email!

The 2025 college admissions cycle has seen a historic increase in waitlist usage. Many students were waitlisted not only at highly selective schools but across a broad range of institutions. Why? Yield rates—the percentage of admitted students who actually enroll—have declined at most colleges, excluding those with sub-20% acceptance rates.

Fueled by test-optional policies, demographic shifts (including the largest U.S. high school graduating class in history), and the ease of applying via platforms like the Common App, colleges struggled to accurately predict who would enroll. FAFSA delays only added to the uncertainty. As a result, many institutions placed thousands of students on waitlists as a strategic safety net.

Now that May 1 has passed, colleges are starting to pull from those lists. Check your email often, as many schools are reaching out to confirm continued interest. A quick, affirmative reply can make a difference.

2. Public Universities, Especially in the South, Are Booming

Public flagships have never been more popular, especially in the South. According to Jeff Selingo, keynote speaker at the IECA conference, enrollment at SEC schools has skyrocketed from 2014 to 2023:

• Louisiana State University: +486%

• University of Tennessee: +378%

• University of Mississippi (Ole Miss): +230%

• University of Florida: +106%

• University of Georgia: +106%

• University of Texas at Austin: +102%

• Auburn University: +94%

• University of South Carolina: +90%

• University of Kentucky: +64%

• Texas A&M: +60%

• Mississippi State: +39%

• University of Alabama: +31%

This surge is fueled by strong academics, spirited campus life, warmer climates, and perceived value, especially for out-of-state students seeking big-college experiences at a competitive price.

3. Authenticity Matters More Than Ever in Applications

Admissions officers place greater weight on authentic, sustained involvement over flashy or last-minute achievements. Activities that reflect true interests—community work, local impact, or long-term hobbies—speak louder than high-profile projects created just to impress.

Don’t try to “perform” your passion. Starting a club in junior year or launching a summer “passion project” that doesn’t reflect your true interests can backfire. Focus on what excites and motivates you. Depth beats breadth every time.

4. New Majors on the Rise: AI & Data Science

Colleges are responding to workforce demand by launching new majors in artificial intelligence, data science, and machine learning. Schools like Penn State and UT–San Antonio have created dedicated programs, while institutions such as Wharton (University of Pennsylvania) now offer an AI for Business track.

American University’s Kogod School of Business has also launched the Institute for Applied Artificial Intelligence, offering over 40 AI-integrated courses and access to cutting-edge tools. This trend reflects a shift toward tech-forward, interdisciplinary learning.

Key takeaways for students:

• Look for programs that blend tech, ethics, and communication.

• Stay agile—build adaptable, cross-functional skills.

• Explore majors that reflect the changing nature of work.

By staying informed about these educational trends, students can make strategic decisions that align with the dynamic demands of the modern workforce.

5. College Essays and AI

It might be tempting to use AI tools like ChatGPT to write your college essay, but admissions officers are looking for authenticity and voice—something AI can’t replicate.

While AI may help brainstorm or polish grammar, it shouldn't be your ghostwriter. Essays are your chance to showcase reflection, growth, and character. Submitting AI-generated content could raise red flags about integrity and even jeopardize your application. In short: your story, your words.

6. Research Projects: Optional, Unless It’s a True Fit

Research can add depth to an application—but only if it aligns with your interests. Admissions teams can spot “pay-to-play” research from a mile away. These costly programs don’t carry extra weight unless they reflect genuine curiosity and initiative.

If you're excited about research, you don’t need to break the bank. Many reputable opportunities exist through local schools, libraries, or independent mentorship. If you're curious, I’m happy to help you find the right fit.

7. Micro-Credentials & Co-Ops Are Gaining Ground

More schools are offering micro-credentials—short, skill-based courses in areas like leadership, coding, or entrepreneurship. These allow students to explore niche interests and add real-world experience to their résumés before even declaring a major.

Also on the rise: co-op programs that blend classroom learning with hands-on work experience. According to NACE, nearly half of employers offer co-ops, and many use them to hire full-time talent. This signals a growing shift toward experiential learning in undergraduate education.

8. Early Action & Early Decision Are More Popular Than Ever

To manage uncertainty in enrollment, more colleges are leaning into Early Action (EA) and Early Decision (ED). One standout move: UChicago’s new Summer Student Early Notification (SSEN) program. SSEN is a binding Early Decision option offered only to students who completed a UChicago Summer Session program. These students can apply between Sept 1 and Oct 15 and receive a decision within three weeks, well before the standard ED timeline.

So far, UChicago is the only college offering a dedicated early admissions track like this for pre-college students, though others may follow suit.

9. Recruiting Is Harder for High School Athletes

The NCAA transfer portal has reshaped how coaches build their teams—many now prioritize experienced college transfers over incoming high school recruits. These athletes offer lower risk and immediate readiness.

For high school athletes, this means increased competition and fewer open roster spots. It's more important than ever to:

• Cast a wide net across divisions.

• Attend showcases and camps.

• Be proactive with outreach and recruitment strategy.

The traditional recruitment timeline is evolving—flexibility is key.

10. Favorite Reminder: It's a Match, Not a Prize

Here’s your grounding reminder: “College is a match to be made, not a prize to be won,” said Frank Sachs, as former president of the National Association for College Admission Counseling (NACAC).

Focus on finding the right fit—academically, socially, and financially. The goal isn't prestige; it’s a place where you’ll thrive.

Final Thoughts

The college admissions landscape is evolving rapidly, from shifting application strategies to emerging majors and new ways of evaluating students. Staying informed empowers students and families to make confident, intentional decisions. No matter where you are in the process, remember: it’s about finding the right fit, not chasing the most impressive name. Along the way, the process also helps students uncover what matters to them, who they are becoming, and the future they want to create. You’ve got this.

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